Toffee partners with Upstra for its multi-year partnership

Banglalink, a leading digital communications service provider in Bangladesh, has decided to extend its partnership with Upstra Communications Limited to manage its OTT platform, Toffee, using Google Cloud Services. 

Upstra Communications Limited(UCL) is the first premier partner of Google Cloud Platform in Bangladesh. Currently, UCL is providing Google Cloud service to different verticals like large conglomerates, N.G.O, Media House, telecommunications etc.  

Google Cloud Platform (GCP) is one of the top hyperscalers. Google Cloud helps to solve real business problems across the media enterprise: 

  • Planet scale streaming, 
  • Data analytics that drive outcomes, 
  • Innovate while reducing costs with AI
  • Data governance and security.

Toffee is the premier digital entertainment platform of Bangladesh that offers a library of live shows, films, sports, and live TV streaming. In 2022, Toffee Google Cloud Platform’s Media CDN for effectively managing the increasing traffic on the platform and subsequently improving their video-streaming performance.

After experiencing the benefits and seamless services of Google Cloud for a year, Banglalink’s Toffee has now extended its partnership with Upstra Communications Limited for the next two years. On December 4, 2023 through a signing ceremony, Banglalink leverages Google Cloud’s impeccable infrastructure in networking, for managing their Over the Top (OTT) platform Toffee.